How cricket and cricket clubs can grow in Scotland

An event focusing on how Scotland’s cricket clubs can

play a bigger role in people’s lives and become hubs for their communities

11th March 2017, University of Stirling

If cricket and our clubs are to grow they have to become much more than places where people ‘just play their cricket’ and compete in a league.  They have to play a bigger part in the lives of local people and communities and become fun and social destinations.

Also, sports like cricket, is increasingly being asked to deliver ‘social good’ and real community benefits. So, the more cricket could show that is not just played by some ‘diehards’ but embraces some new communities, the more players, partners and funding we could attract.

This event is all about how we can develop #MoreThanCricket and how cricket clubs can become #MoreThanCricketClubs.

This conference is not about policies and strategies. It focuses on best practice and provides thoughts, tools and to-dos. Real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared on how to grow cricket.


9.00 – Registration Tea/Coffee

9.20 Introduction, Chair, Svend Elkjaer, Director, Sports Marketing Network

9.30 Welcome, Malcolm Cannon, Chief Executive, Cricket Scotland

9.45 Edinburgh Spartans Community Football Academy – From a football club to social enterprise working with their local community, Debbi McCulloch, Business Operations Manager, The Spartans Community Football Academy

10.20 Tynemouth Cricket Club – From struggling cricket club to dynamic cricket enterprise, Russell Perry, Ex – Chair Tynemouth CC

 10.55 Coffee/tea

 11.25 Engaging with and supporting young people, Rebecca Simpson, Youth Active Manager, Youth Scotland

12.00 How sports social enterprises are making a big impact across Scotland,  Diane Cameron, Ex Head of Sport at SenScot

12.35 How to get going with social media at your club – 10 easy steps, Ben Fox, Communications Manager, Cricket Scotland

 13.00 Lunch

 13.45 How to prove the value of your work in the eyes of the funder, Linda Macdonald, Innovation and Learning Manager, Robertson Trust

14.20 How to get more females into cricket at your club, Nicola Wilson, Girls and Women’s Participation Manager, Cricket Scotland

14.35 The Cricket Club of the Future – what could our clubs look like in 10-15 years’ time? Ian Sandbrook, Director of Participation, Cricket Scotland and Svend Elkjaer, Director, Sports Marketing Network

15.10 Clubs where do we go from here? How are you going to make it happen? Svend Elkjaer, Get your mobile out and send us an email outlining one you thing you are going to change tomorrow

 15.30 Finish